Unit 4 Business Environment
Identify the mission, objectives and responsibilities of an organisation within its environment
Categories of organisation: size, sector/type — private, public, voluntary, charitable;
activity — primary, secondary tertiary
Mission, objectives and values of organisations: concept of corporate mission or vision,
underlying values/philosophy, profit, market share, ROCE, sales, growth, level of service,
customer/user perceptions and audits
Stakeholders: identification of stakeholders, stakeholder groups, conflict of expectations,
attitude, power-influence matrix; satisfying stakeholder objectives, measuring performance
Responsibilities of organisations: to stakeholders, key legal responsibilities eg consumer,
employment, disability discrimination and health and safety, diversity and equal
opportunities, stakeholder pensions; wider responsibilities including ethical, environmental;
ethical practice