Who does make the best baked beans?
Why are customer perceptions a major external influence on organisations?
Quality is largely subjective - it is in the eye of the beholder.
Quality requires care on the part of the provider.
This is the way that a distinctive identity is created for a product or a range of products, so that promotion leaves an identifiable presence in the marketplace.
Many companies are now not just creating brand awareness within a national context, but are also promoting brands on a continental or even global basis.
Companies using brands will attempt to retain existing customers, as well as attracting new customers because of the brand.
Their Ryanair flight to Shannon is not due to leave for a couple of hours yet but a handful of passengers have arrived early to check in at Bournemouth Airport.
There are a growing band of people using smaller airports to travel from the UK to destinations in Europe and further afield.
Passenger traffic through regional airports is growing twice as fast as that through the five main airports in the London area.
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