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Unit 4 Business Environment - Investigate the behaviour of organisations and the market environment

Customer perceptions and actions

Who does make the best baked beans?

A380
British Airways Connect Embrarer 145 at Bristol Airport

Why are customer perceptions a major external influence on organisations?

Branding

Hmmm Tasty...

What is Quality?

Quality is largely subjective - it is in the eye of the beholder.

Quality requires care on the part of the provider.

Brand & Awareness

This is the way that a distinctive identity is created for a product or a range of products, so that promotion leaves an identifiable presence in the marketplace.

Euro Branding

Many companies are now not just creating brand awareness within a national context, but are also promoting brands on a continental or even global basis.

Customer Loyalty

Companies using brands will attempt to retain existing customers, as well as attracting new customers because of the brand.

Barriers

Gateways

Example

Regional airports cleared for take-off

Their Ryanair flight to Shannon is not due to leave for a couple of hours yet but a handful of passengers have arrived early to check in at Bournemouth Airport.

There are a growing band of people using smaller airports to travel from the UK to destinations in Europe and further afield.

Passenger traffic through regional airports is growing twice as fast as that through the five main airports in the London area.

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All content copyright 2007 - 2013

Book Recommendation

HNC/HND Business Core Unit 4: Organizations, Competition and Environment: Study Text (2000) - Buy it
Part of the HNC/HND business series, this text on organizations, competition and environment features a blend of topic coverage and practice opportunities with BTEC guidelines, key definitions, timed activities and assignments, and topics for class discussion. It is suitable for both classroom and individual study. Buy it from amazon.co.uk.

All content copyright © 2007 - 2013