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Unit 4 Business Environment - Investigate the behaviour of organisations and the market environment

Cultural environment

What is the impact of culture on organisations?

What do we mean by "culture"?

Changing products to meet changing cultural standards and needs.

What is Culture?

Definition of culture?

The New Collins Dictionary, Collins, London, 1990.

Cultural Aspects

There are various aspects of Culture


The official religion of the UK is Protestant (Anglican), with the Queen being the head of the Church of England. Scotland has its own Presbyterian Church of Scotland, whose head is the Moderator of the General Assembly. Roman Catholic and Nonconformist traditions are strong in Great Britain.


The arts can refer to pictures and paintings, music, theatre, sculpture, dance, opera, film, even in some respects television.

A dominant part of English culture is Shakespeare: Macbeth; King Lear; Much Ado About Nothing; Henry IV; Romeo & Juliet to name but a few...


"You are what you eat", diet refers to the types of food generally eaten on a regular basis. The UK diet is high in saturated fats like butter and lard, whereas the Mediterranean diet is based on "healthy" olive oil. The British Diet Food has never been one of the UK's strongest points: black pudding; faggots; tripe; haggis; chitterlings, steak and kidney pudding; Yorkshire Puddings, custard and the good old British banger...

Role of Family

What is family? In many European countries (especially those with a strong Roman Catholic tradition) family is very important. In the UK, two out of five marriages end in divorce. Single parent families are on the increase. Families are getting smaller.

Indigenous Population

80% of the population are English, 9% are Scottish, 5% are Welsh and 3% are Northern Irish.


The official language is English, but there are sizeable communities in Wales who speak Welsh, and in western Scotland and the Hebrides Gaelic is still spoken. There are large ethnic communities in many of the larger cities, notably from the Indian and Asian continents.

Impact of European Branding.

Walls (or is it) Ice Cream Case Study

Dalgety ~ Felix Cat Food


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Book Recommendation

HNC/HND Business Core Unit 4: Organizations, Competition and Environment: Study Text (2000) - Buy it
Part of the HNC/HND business series, this text on organizations, competition and environment features a blend of topic coverage and practice opportunities with BTEC guidelines, key definitions, timed activities and assignments, and topics for class discussion. It is suitable for both classroom and individual study. Buy it from

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